Gartner has recognized three companies as Emerging Leaders in its 2025 Innovation Guide for Generative AI: Glean, IBM, and NTT DATA. These companies have been acknowledged for their innovative approaches to generative AI knowledge management, model providers, and consulting services.
What Happened
Glean has been recognized as an Emerging Leader in the 2025 Gartner Innovation Guide for Generative AI Knowledge Management Apps. This recognition reflects a shift in how enterprises evaluate AI, with greater focus on reliability, scale, business context, and measurable outcomes. The Glean Work AI platform supports everyday enterprise workflows through the Enterprise Graph, personalized context, agent capabilities, and deep interoperability with existing tools.
Gartner states that the "GenAI model space is the epitome of a fast-moving market as a foundation for GenAI and agentic adoption, with new foundation/frontier and specialized models being released weekly." IBM has been named an Emerging Leader in the 2025 Gartner Innovation Guide for Generative AI Model Providers. This recognition reflects IBM's advancement of enterprise-grade AI grounded in openness, governance, and efficiency.
NTT DATA has been named an Emerging Leader in the Emerging Market Quadrant of the 2025 Gartner Innovation Guide for Generative AI Consulting and Implementation Services. NTT DATA has the comprehensive capabilities, real-world client experience, and assured-outcome solutions that enterprises need to shape their future with the power of AI.
Background and Context
The recognition of these companies as Emerging Leaders in the 2025 Gartner Innovation Guide for Generative AI reflects a shift in how enterprises evaluate AI. Gone are the days of experimentation; instead, leaders are looking for systems that understand their business, respect their policies, and support the work their teams do every day. Reliability, scale, and real outcomes are now the benchmark.
Gartner states that "Use this Emerging Market Quadrant and companion vendor identification tool to explore the market and service provider landscape." In addition, "Gartner defines GenAI consulting and implementation services as a market focused on helping enterprises achieve tangible business results using tailored GenAI solutions."
Why it Matters to the Industry
The recognition of these companies as Emerging Leaders in the 2025 Gartner Innovation Guide for Generative AI has significant implications for the adult industry. The use of generative AI knowledge management, model providers, and consulting services can help adult-industry platforms and operators improve their offerings and stay ahead of the competition.
The shift towards reliability, scale, business context, and measurable outcomes is particularly relevant to the adult industry, where latency, scale, moderation, age-gating, fraud, and privacy are critical concerns. The use of generative AI can help adult-industry platforms and operators address these challenges and improve their overall performance.
What Comes Next
The recognition of these companies as Emerging Leaders in the 2025 Gartner Innovation Guide for Generative AI is just the beginning. As the demand for generative AI continues to grow, we can expect to see more innovative approaches and solutions emerge. Adult-industry platforms and operators would do well to keep a close eye on these developments and explore how they can be applied to their own operations.
Key Facts
- Glean has been recognized as an Emerging Leader in the 2025 Gartner Innovation Guide for Generative AI Knowledge Management Apps.
- IBM has been named an Emerging Leader in the 2025 Gartner Innovation Guide for Generative AI Model Providers.
- NTT DATA has been named an Emerging Leader in the Emerging Market Quadrant of the 2025 Gartner Innovation Guide for Generative AI Consulting and Implementation Services.
- Gartner states that "The GenAI model space is the epitome of a fast-moving market as a foundation for GenAI and agentic adoption, with new foundation/frontier and specialized models being released weekly."
- NTT DATA has invested billions of US dollars annually in research and development, including more energy-efficient and sustainable approaches to AI.
