Mirakl, a French e-commerce software company, has been making waves in the industry with its AI-powered solutions for online marketplaces and retail media. The company's technology has been adopted by over 450 leading retailers and B2B companies worldwide, and it has recently announced several new features and partnerships that are set to further disrupt the e-commerce landscape.

The Technology Behind Mirakl

Mirakl's platform is built on a composable tech stack that offers modularity, simplicity, and seamless performance. The company claims to manage over 600 million SKUs, 250 million API calls, and 1 billion inventory updates daily, making it a leader in the e-commerce software market. Mirakl's technology is designed to enable autonomous discovery, transactions, and post-sales management, allowing merchants to focus on what they do best – selling.

The company's AI-powered solutions are built on top of its marketplace platform, which provides a unified marketplace and dropship solution for retailers. Mirakl's Connect platform allows retailers to onboard their catalog, connect with the right marketplaces, and leverage AI tools to advertise, cut costs, save time, and drive growth. The company's Ads platform uses AI and real-time analytics to optimize advertising formats and performance, allowing retailers to boost revenue and shopper loyalty.

Background and Context

Mirakl was founded in 2011 by Philippe Corrot and Adrien Nussenbaum, who met while working on a B2C e-commerce marketplace called Splitgames. The company has since grown to become one of the leading players in the e-commerce software market, with over 750 employees across its 12 offices worldwide. Mirakl's technology is used by some of the biggest names in retail, including Carrefour, H&M, Decathlon, and Kroger.

In recent years, Mirakl has been expanding its offerings to include new features such as categorization AI, unified dropship operations, and streamlined B2B selling. The company has also made several high-profile partnerships, including a deal with Hudson's Bay to launch a third-party online marketplace on TheBay.com.

Why it Matters to the Industry

Mirakl's technology is particularly relevant to the adult industry because of its focus on scalability and reliability. Adult platforms often require high levels of customization and flexibility, which can be difficult to achieve with traditional e-commerce software solutions. Mirakl's composable tech stack and AI-powered solutions offer a more flexible and scalable approach that can help adult platforms meet their unique needs.

Additionally, Mirakl's focus on retail media and advertising is also relevant to the adult industry. Adult platforms often rely heavily on advertising revenue, and Mirakl's Ads platform offers a range of features designed to optimize advertising performance and boost revenue.

What Comes Next

Mirakl has announced that its Business Agents feature will be generally available on Mirakl Ads in H2 2026. This feature uses AI-driven performance combined with full human oversight to manage bids, adjust floor prices, and spot keyword gaps. The company claims that this will allow advertisers and retailers to unlock the full potential of retail media without requiring extensive expertise or resources.

Key Facts

  • Mirakl is a French e-commerce software company founded in 2011 by Philippe Corrot and Adrien Nussenbaum.
  • The company's technology manages over 600 million SKUs, 250 million API calls, and 1 billion inventory updates daily.
  • Mirakl has adopted by over 450 leading retailers and B2B companies worldwide.
  • The company's Ads platform uses AI and real-time analytics to optimize advertising formats and performance.
  • Mirakl's Business Agents feature will be generally available on Mirakl Ads in H2 2026.