WhatsApp has begun rolling out its long-awaited username feature to a limited number of users, allowing them to communicate on the platform without exposing their phone numbers. This move addresses scenarios in which users may not be comfortable sharing their phone number, such as meeting strangers at events or connecting with people in professional contexts.

What Happened

The username feature is being rolled out gradually over the coming months, with WhatsApp opening reservations early due to its massive user base of over three billion. Users can reserve a handle via Settings > Account > Username on the latest app version, and those who enable a username will no longer have their phone number visible to new contacts or businesses when initiating a conversation.

According to WABetaInfo, WhatsApp has defined a clear set of rules for usernames, which cannot start with "www." or end in a domain (like .com or .net). Usernames must always include at least one letter and can consist only of lowercase letters, numbers, periods, and underscores. This means that someone must know a user's exact username to make contact.

Background and Context

The move is significant because it addresses concerns about phone number privacy on the platform. WhatsApp primarily works with the help of phone numbers, but this feature will allow users to connect and communicate without sharing their personal phone numbers. The username system is designed to enhance privacy and simplify connections, especially for those who prefer not to share their phone numbers publicly.

WhatsApp's decision to roll out usernames comes after its competitor, Signal, has been offering a similar feature since 2024. Signal's username feature allows users to keep their phone numbers private while still being able to communicate with others on the platform.

Why It Matters to the Industry

The introduction of usernames on WhatsApp is significant for the adult industry because it addresses concerns about phone number privacy and security. Many platforms in the adult industry rely heavily on user anonymity, and this feature will allow users to communicate without exposing their personal contact information.

Additionally, the username system will make it easier for businesses, creators, and communities to interact securely without exchanging personal contact details. This is particularly important for the adult industry, where sensitive information may be shared between parties.

What Comes Next

The rollout of usernames on WhatsApp is expected to happen gradually over the coming months, with in-app notifications when it becomes available by region. Users can check if the update is available to them via WhatsApp > Settings > Profile, where a username field will show up.

Once fully launched, users who enable a username will have an optional 'username key' that adds another layer of security. This requires a secondary credential before someone can message the user, limiting communication to trusted contacts.

Key Facts

  • WhatsApp has begun rolling out its long-awaited username feature to a limited number of users.
  • Usernames will allow users to communicate on the platform without exposing their phone numbers.
  • The feature is being rolled out gradually over the coming months, with in-app notifications when it becomes available by region.
  • Users can reserve a handle via Settings > Account > Username on the latest app version.
  • Usernames must always include at least one letter and can consist only of lowercase letters, numbers, periods, and underscores.
  • The username system is designed to enhance privacy and simplify connections, especially for those who prefer not to share their phone numbers publicly.